Introducing Stakeholders VR: Built by Operators and Backed by Vision, with Lino Maldonado and Brady Stump

In our first-of-the-month bonus episode, we’re joined by Brady Stump and Lino Maldonado, two of the co-founders of StakeholdersVR, a new venture that is gaining momentum among respected vacation rental operators across the country.

StakeholdersVR was developed by experienced operators who understand the operational and financial challenges property managers face. It offers an alternative model that focuses on shared resources, aligned ownership, and long-term support for businesses that want to grow while keeping control of what they’ve built.

Why StakeholdersVR Was Created

Many operators have built strong brands and reliable revenue, but they still manage most of the business themselves. Hiring, tech, finance, and HR all demand attention, often pulling focus away from growth and strategy.

StakeholdersVR was created to support these owners. It offers a structure that allows operators to maintain their brand, team, and market presence, while gaining support behind the scenes. For those who want to stay actively involved and continue building, this model provides a way to do that with more resources and less risk.

What Makes StakeholdersVR Different

Brady and Lino explain how StakeholdersVR brings well-established brands together under one shared structure. Owners remain active in the business while gaining access to centralized support for back-office operations like HR, finance, and technology planning.

Here’s what makes the model stand out:

• Operators maintain their local identity and oversee daily operations
  
  
• There is no requirement to switch to a specific tech stack or vendor
  
  
• Each participant joins a unified ownership structure with a real stake in the group’s success
  
  
• The support team includes leaders who have built and operated vacation rental businesses
  
  

StakeholdersVR provides a structure that can work across different markets and business types. Whether a company is preparing for growth, succession, or simply looking for operational support, this model allows for flexibility without forcing uniformity.

Who This Is Designed For

StakeholdersVR is already working with a mix of operators across the U.S. Some have been in business for decades. Others are relatively new but growing quickly. What they have in common is that they’ve built something meaningful and want to keep building with the right kind of support behind them.

This model is designed for:

• Property managers with strong local brands
  
  
• Owners who want to protect their legacy
  
  
• Operators looking to reduce risk without stepping away
  
  
• Teams who want to grow but feel stretched by operational demands

If you’ve been approached by roll-ups or investment groups but passed because it didn’t feel right, this may be a better fit.

What Happens Next

As of the episode, the team is preparing to finalize their first large-scale transaction in Fall 2025. More than 30 companies are expected to be part of that first phase.

The founders are also building an advisory structure that will involve participating owners in shaping decisions for the group. From shared procurement to revenue management support, the model is designed to provide benefits at scale while still respecting the differences in each local market.

Real Solutions from Real Operators

Brady, Lino, and Brandon bring decades of experience to this project. They have built property management companies, worked in vacation rental tech, and been involved in investment decisions. Most importantly, they understand the impact of decisions made without the involvement of those running the day-to-day.

StakeholdersVR was created to give owners more options, better support, and a community of peers who understand the realities of running a property management company.

If you are thinking about the next stage of your business or looking for a smarter way to grow, this episode is worth your time.