May 26, 2023

Breaking News: Amy Hinote is BACK! 2023 DARM & Women's Conference Coming in December

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Welcome to a special episode where we have the privilege of sitting down with Amy Hinote, the founder and editor-in-chief of VRM Intel Magazine, an industry leading trusted source of news, information, and resources for those in the professionally managed vacation rental industry. Drawing from her extensive background in finance and over 15 years of experience in the field, Hinote offers insights on the evolving landscape of the vacation rental industry and the upcoming fifth annual Data and Revenue Management Conference and the 2023 Vacation Rental Women's Summit in December.

Join us as we explore the pivotal role of technology in driving industry growth and gain valuable insights from Amy on the importance of self-care in a demanding industry. You’ll want to tune in with an industry expert who is shaping the future of vacation rentals and helping our community unlock the secrets to success in our dynamic industry!
Highlights of the Episode:
00:44 - Guest Intro: Amy Hinote
02:47 – The fifth Annual Data and Revenue Management Conference and the 2023 Vacation Rental Women's Summit
08:03 – Less vendors and booths, more vendors in the sessions
13:15 – Growth of technology in the industry
25:34 – Format of the women's summit
29:36 – Is VRM Intel still gonna be part of our space?
33:48 – The industry needs a voice
35:35 – If you don't take care of you, life will come in and make that decision for you
39:17 – Everybody has something that they're fighting

This episode is brought to you byCasago,Guest Ranger, andGood Neighbor Tech. to view our top picks for the best suppliers in vacation rental technology and services.

Special thanks toRev & Research for being the presenting sponsor of Alex & Annie’s List.

Connect with Amy:
Website|LinkedIn|Facebook|Vacation Rental Women's Summit  |4th Annual Vacation Rental Data and Revenue Management Conference

Connect with Alex and Annie:
Alex Husner|Annie Holcombe

If you enjoyed this episode of
ALEX & ANNIE: The Real Women Of Vacation Rentals, make sure to visit our socials, leave us a like, a comment, or share our content with the crowd! Don’t forget to subscribe!


Alex Husner  00:04
Welcome to Alex nanny, the real woman of vacation rentals. I'm Alex.

Annie Holcombe  00:08
And I'm Annie.

Alex Husner  00:09
And we are here today for the June 1 Verse of the month bonus episode. And we have big, big news. If you're not watching huge if you're watching on YouTube, please go over to YouTube. But we'll ruin the surprise. We have AMI high note here from Veeram hintel, one of our oh geez and favorite people and women in the industry. Amy, it's so good to see you. Thank you for joining us, Hey,

Amy Hinote  00:33
thank you for having me. And I just say,

Annie Holcombe  00:37
I miss a lot of people, but I have missed you dreadfully. And I want to thank you for not filing restraining orders in on me because I felt like I pared it down to a monthly test just to text us to see if you're okay. And it's okay that we didn't communicate much. But we just we were so missed. And so just to hear that you were kind of coming back and getting back in the swing of things like it just it made my heart smile, like we were just all so excited to have you back.

Amy Hinote  01:03
I appreciate that. It's been a it's been a tough year. But I'm really glad to be starting to get back into the swing of things and kind of trying to fulfill some promises that we've all made to each other a long time ago. So and I appreciate you checking up on me and to the other people that did it meant a lot. If I hadn't gotten back to you. I do apologize for going off the radar. I will. But I am. I'm sorry for just disappearing like that. And, um, but I really it meant a lot to me that you continue to check in to make sure I was okay.

Annie Holcombe  01:35
Yeah, I don't think you should apologize for that. Because I think everybody sometimes these are just kind of check out and do some soul searching and just kind of reset and reset your boundaries and reset your mindset. And so you did some resetting. And so thankfully, the resetting seems to be done, and you're back. And you've got some really big announcements and things to share with us.

Amy Hinote  01:53
I do. I'm really excited about it. I own you know, it's just, this has been one of the things that and this announcement, you know, getting to this point was a really difficult decision. But you know, at the end of the day, I think you know, we are all trying to do what's best for this industry. And I honestly think that what's coming is what's best. So I'm, I'm 100% in and really excited to announce it and see you and all of that. Great. So

Alex Husner  02:19
without further. There's, there's a couple of big things that are gonna be happening later this year, why don't you tell us what they are.

Amy Hinote  02:27
So we have decided to bring out the fifth annual data and revenue management conference, and the 2023 vacation mental Women's Summit. They're both gonna happen this year. And they're both gonna happen in December. And they're both gonna happen at the Omni Nashville downtown. So what we're going to do is we're actually going to do these two conferences back to back. So we're going to do the Women's Summit, we're going to kick off on Sunday afternoon, and with our welcome, meet and greet and then go into the Women's Summit all day when to I'm sure holiday Monday, and all day Tuesday. So that's December 4 through the sixth at the Omni Nashville. And then as soon as the Women's Summit starts to come to a close the data and Revenue Management Conference kicks in. So basically how this is gonna work is that when we go in for our closing keynote session at the Women's Summit, when we come back out, the vendor Hall will be set up, there will be a cocktail party, there'll be music, and food and it's just going to be a really joint huge Women's Summit means the data conference Happy Hour Party and then going into the vendor parties that night. And then the the major the data and revenue management conference on Wednesday and Thursday. So the entire thing is from December fourth through the eighth at the Omni Nashville, the Women's Summit is from the fourth through the sixth and the data conference is December 6 through the eighth. So

Annie Holcombe  04:06
well, I'm gonna show knows

Amy Hinote  04:07
exactly, I'm sure I mean, really, it's just a it's a unique opportunity in a number of reasons, right? Like, I mean, first of all, there's a lot of synergy. They're very, they're similar shows from a size standpoint. So like from an AV, you know, the rooms are set up with the same type of like, we're video and everything. We've got stage setup and all of that, but there's not a lot of overlap in these shows. So it's in between

Alex Husner  04:34
Well, attendees and suppliers,

Amy Hinote  04:35
or interest rate attendees on the Women's Summit and the Dawn show is that you know there's so it sounds like we're asking a lot of people to stay the whole time. You know, it's

worse than the whole time.

Amy Hinote  04:55
You and Annie

Alex Husner  04:56

Amy Hinote  05:00
There are a few others and they're here right now actually, I'm hanging out with them on a retreat thing, and Sue Jones is here she is suing both of them. April Burns is here, lanell Gordon's here. So yeah, there, there are a few of us largely on the vendor community. But honestly, I thought it was a good exam a good time for some people to come in early and see the women's stoma that hat wouldn't normally do so. And for some of the women to realize this is a great opportunity to learn more about the technology side of our business, in the dorm show. And we are adding an AI track into the arm this year. We've been talking a lot about that over the last couple of weeks, you know, internally, and figuring out what that looks like. Um, but I mean, there's no way that we can cover the technology side of our industry without dealing with what's going on there. And I feel like it's gonna be even way farther down the road by December than it is today. Yeah, so yeah, I think there's just a lot of opportunity there, I think, you know, on that party side, where we close out the Women's Summit, and open up dorm, you know, that's, that should be about 1400, you know, vacation rental professionals in Nashville that night, and I think that will be just a really great holiday style party. That just, that's just really festive. And again, you know, just a good networking time. And, you know, the quality of the attendees in both of these shows is so incredibly high. So to bring them together, I think it's gonna be a really, really beautiful thing I really do.

Alex Husner  06:33
I personally am loving. I love having a conference at that time, right after Thanksgiving. And this is where we, we've talked about this before. But the very first conference that I went to, and of any vacation rental conference was yours in San Destin, one of the one day events 2016, I think, and that was, yeah. And then the the Women's Conference, of course, in 20 was at 2021 Going into 2021. And it's just like you said, it's a great time of the year if people are in between holidays, but it is, you're gearing up for the next year, it's the perfect time to be making those plans. And, you know, just getting things in order. And we're super excited about it. I know that the women's conference was one of those events that when we got back from that, we've had probably at least 10 episodes of the podcast in early 2020 22. That were people that we met at that event. And in every episode we talked about, like, gosh, that was just the best conference. And I think that the format really is different at that event. And I'm curious if you're going to continue it. But one of the things that what made it so different was that it was less heavy on actual, like vendors and booths, but more that the vendors were part of the sessions. Is it going to still be similar in that format?

Amy Hinote  07:50
Yeah, I, um, we're not going to start the vendor Hall until the what will be that party? We're going to do that in the vendor. But um, I do think that we're going to carry through the same format with the Women's Summit. And, you know, one of the things that the elote around, and I've talked to a few a few guys about is that if you look at the people who were at the Women's Summit, almost everybody is in a better position today than they were, hey, yeah. Boy, that's a huge testament, right? Like, people have grown their careers, they're in better jobs, they're making more money, a lot of them even have more time to spend with their families, you know what I mean? Like, there's a lot of confidence that gets built at this show, there's a lot of finding out that you can do things that you didn't believe that you could, there's a lot of mentorship that happens at this show. So you know, that as people move up, they start finding people, you know, other women below them, you know, who are younger and newer to the industry to kind of mentor and pull up as well. So, like, I it's just, it's been really kind of unique to watch this community evolve over the last five years. And, and I, so I think, you know, there's almost like this celebratory side of it to, like their motivational inspirational side, but there's also let's celebrate what we've done, you know, over the last few years, and how much we've all grown. And I think that

Annie Holcombe  09:26
I'm sorry, you know, I'm gonna say to that point, I think, obviously, just it comes to mind, Lauren maidwell is the one person that stands out in my mind, who that was kind of like her first, like introduction to so many of us, at least for me, I almost didn't remember actually seeing her but I met her later. But you talk about somebody who took what she did there and found her voice and just, I mean, she has just blossomed and there's a lot of other people a lot of other women that were there that had various little pieces of the conference that I mean look at what Alex and I did. I mean you invite you As we started our podcasts like, I mean, that was our starting point. So we certainly thank you for giving us that opportunity. But I think just having a lot of strong women who just needed the support of one another to take that next step, that leap of faith that jump into whatever the next thing was, it started there. And so just to have this back is really good for all of us.

Alex Husner  10:23
And those topics that we didn't really ever talk we don't ever normally talk about at vacation rentals, short term rental events are more leadership based, like I remember, Margo did a presentation about how to decide, you know, when you're ready for a career change, and she had this whole like matrix of how you made the decision. And I remember months later, as I was trying to figure out if I was going to take this position with Costco, reaching out to her and asking him she still had that. She sent it to me, but those are the conversations and the presentations that you don't typically see, or events.

Amy Hinote  10:57
Yeah, I completely agree. And I think people, there are a couple of things that happen, I think there are two, the attendees show up, ready to embrace the experience. And the speakers show up ready to embrace experience. So there's this just trying to think of the right word, there is a alignment, I think that happens with the objective of this show that is special. That's outside of what you see it at other events. And definitely my other events, I there's just like, our industry is special anyway, and how generous and giving it is. And it's you know, there's not a lot of 14th of knowledge that goes on anymore in our industry, people do want what's best for each other. And what's best for the industry. It's a lot of rebels in this industry, a lot of people who think outside the box. So there's, you know, there's an embracing of that concept going on too. But I just think that everyone here just kind of shows up ready to jump in, you know, and get the most out of the experience. And it helps a lot. That festive environment you're talking about Alex is super interesting to like, oh, like hotels and the cities, you know, they all decorate before Thanksgiving. Yeah, for the holidays. So, you know, just the environment itself gets festive without even try. Yeah. Oh, definitely. So not downtown Nashville is no exception. No exception. In fact, I believe and I don't know this for sure. But I believe the Christmas parade is the Saturday before that. And there's a home Tennessee Titans game on that Sunday. Oh, which is a noon. So I think that we should all think about whether or not we want to get a suite or something. Yeah. Job is going to be good too. And there was a big demand for darme I kind of surprised it, at how many people you know, really wanted that show back. It is the fifth time we've done it. And it will be our second time in Nashville. And it's the technology side of our industry is growing so much. Excuse me. I'm sorry, this Texas Air is like getting to me. But like there's so much about where we are with with revenue management. Also, we've come a really long way with data and benchmark data and not just performance data, but like property data, homeowner data, people data, I mean, there's so much more than we have today from a benchmarking standpoint we've ever had, there's a lot more need for marketing and distribution strategies than we've had in the past. And, and a lot of people are just not happy with their overall performance in 2023 so far. So I think that we're you know, we're just I think what we'll see is a real need and desire to want to learn more about pricing strategy, distribution strategy, and our technology plan, you know, going forward. I I'm the I think is super interesting. And I think we're going to try to present it in related to hospitality, that it doesn't replace hospitality. It doesn't replace people and I think we're starting to see exactly I think that we haven't really as an industry mastered this whatever we're gonna call digital hospitality, remote hospitality. No touch hospitality, you know, you've heard either all around, but whatever hospitality means when you never see the person and then we need to do better at that. And I mean, we and I was I mean, I'm sorry, Anna, you and I are pretty aligned on this. As far as the hospital are deciding and it's just really our big frontier right now. Yeah. You know, it's good for the community, it's good for the destination. It's good for everybody when the guests are trading like they're VIPs. And I, we've got to increase our repeat guests rate, it's well, way below where it's ever been in this industry. And I think that's concerned. I imagine the CVBS are trying to work on that too. And the DMOS really working on getting people back in hotels while their business back I mean, are they the hotel so the cruise lines and the all inclusive resorts, you know, they lost some business since 2020. And they're being pretty aggressive right now.

Alex Husner  15:43
I think people are, there's so many more, there's Oh, there definitely are and there's so many more places that people can go that they just never knew that they could go to. And so we actually just had the our Myrtle Beach hospitality DMO summit a couple of weeks ago, and we talked about that, that, you know, I shared on stage how I get to see now multiple locations across the country and Mexico that their repeat business and a lot of destinations isn't anything close to what it is in a Myrtle Beach or a Panama City Beach or a Gulf Shores are these drive to destinations that have been historically big true destinations for vacation rentals. But even these ones, were still all losing that every single year. And now people being able to use different channels like an Airbnb to find things more easily. It's just, it's getting spread out much more so. And you combine that with cruises coming back international coming back. It's just the leveling out of what tourism is going to continue to be I think, but I'm very excited that you're having the AI track. I think that's going to be super interesting. And really, I mean, we're recording this it is it's May by December, how much is going to be different in AI, probably a ton. I mean, it's evolving. It's so fast, that we actually we did at that conference I was at was me and another person and we had to go against Chad GPT. So they asked us questions. And then they asked Chad JpT the question, and we have to compare answers to what Chad said, versus what we said. And you know, at the end of the day, it's exactly what you just said, Amy, that it's AI is not going to replace humans, it's going to help smart humans do their job better, and be able to keep their jobs and get into better, better jobs really. But you know, seeing what some of the things that Microsoft has coming down the way of it's not just about being able to write quick answers or write quick blog posts, it's it's going to revolutionize how people run their entire way of doing business, doing presentations, doing spreadsheets, things that would historically take us all so long are going to really change. So by the time they get their summer, we might all understand it a heck of a lot more.

Amy Hinote  17:57
Right. I mean, how much time I spent for mine in charge for that magazine?

Yeah. Yeah,

Amy Hinote  18:05
but yeah, I mean, the thing is, I know what it could be really disruptive of our OTAs. I, and especially in our industry, because I mean, a high powered high powered AI is going to find the original source of the book. And I suspect that's why Brian Chesky is focused on his exclusive inventory and trying to you know, switch the focus back to share spaces where they only list on Airbnb, because he needs to have that exclusive content, you know, what to go for. But like, I mean, it's pretty soon you'll be able to tell, you know, to be able to ask whatever for whatever you want. Like I want to be right on the golf and for Morgan with a screened in porch and a pool downstairs and a Jacuzzi bathtub and a crib. You know what I mean? That find that that eliminates that filter approach right VRBO and Airbnb are dependent on

Annie Holcombe  19:04
Yeah, because Expedia is test they're used, they're gonna be used like they're all in on using it. So it'll be interesting to see, like, through their network of channels, like what does it do? Like how does it Yeah.

Amy Hinote  19:19
Yeah, like because they're never going to be the source of record right, like so. I you know what I mean, if you're asking to find the best price for Marriott courtyard, and Beaumont, Texas, so you know what I mean? Like, I? I don't know, like, Yeah, I mean, I think it can be incredibly disruptive for Expedia, booking Airbnb. I really do. I think that, um, exclusive content is gonna be where it's at. I mean, people are gonna want that. The other thing I thought was interesting was kind of like from a historical perspective, like in terms of blogging and information, media things, you know, along those lines that it only knows what's written. You know, and a lot of a lot of the history of our industry hasn't been written down, right? Yeah. Like, if you were asking Google about how our industry came to be, you might think that we just started in 2012. You know, yeah, right,

Alex Husner  20:17

Annie Holcombe  20:18
I mean, I don't know, for some people that think it started because of COVID. A lot of people would enter the space and like, what, what is this new place? Where? Yeah,

Amy Hinote  20:29
I think there's a real opportunity to be a thought leader, you know, where a lot of people are being taken away, but I think there's a real opportunity to use it, your advantage. But yeah, and become kind of the thought leader in your market, or in your area, you know, just by using its, I guess, it's a lot like the old SEO stuff. Right. Anyway, super interesting. I mean, this is definitely the biggest thing since the internet. I mean, for sure. So there'll be a lot more by December, you know, it's really right now we're trying to find out who's on top of it. Yeah, who's really, who's gonna be the expert in our field.

Alex Husner  21:08
I think how that ties in with marketing, she was gonna be really important also, that, you know, we've seen these last couple years, but even this year, more profoundly that people are going to Google way less to search for the typical terms, Myrtle Beach Condo rentals, you know, Panama City Beach Vacation Rentals, they're not going and searching the way that they used to search. And that's going to continue to become more of an issue. And, you know, how does that parlay into SEO efforts and the rest of your direct booking strategy. So I think having that mini mart direct marketing track within darme is going to be very complimentary to these segments, and why it is still so important to make sure that you are focusing on building your own your own audience that is on your own land, and that you have access to bring back and you're not having to worry about going to Google or worrying about what AI is going to completely do.

Amy Hinote  22:01
Yeah, I think the whole customer funnel has changed. Or well, by the end of this year, but you haven't had the format of the women's seven going back to that. I mean, we will have that opening party. So the hotel connects to the Country Music Hall of Fame. It's super convenient to have a lot to do some creative stuff. So we'll be brainstorming through that. And then we'll do the same thing. Like we'll have. We're gonna do a brunch, we're trying to do the high tea. We'll probably have a lot more country music than we had in New Orleans. Okay. We're still in search of a theme for first night party for our

Alex Husner  22:40
80s Party was amazing. I am totally in favor of bringing that back. Yeah, it was amazing. I

Amy Hinote  22:46
totally agree. If it's not broke down.

Annie Holcombe  22:49
Yeah. That's awesome. So besides, besides the Women's Conference in darme? Okay. Well, I guess the question will go back to like, when are you officially going to have it out for registration and sponsorships? And how soon do you think you'll have that October, buddy?

Amy Hinote  23:05
I'm hoping to have the tickets up by today. Oh, yeah, the website will if if everything goes well, that will happen. So that will be for the Women's Summit, then it's a new URL, long story. I lost the last one. during my sabbatical, I did my credit card expire on GoDaddy and someone said that no URL is that the RW Summit, be like vacation relevant var w And then Daarom is the same as VR da br And we're going to be putting out an earlybird rate that will just last through the middle of June, and then we'll start going tomorrow or more towards our normal rates and then we'll start using our own revenue management strategies sponsorships will be available later today too. And yeah, I think that's it on the ticket side. I the mean, yeah, the whole risk of of events has gotten so high, he knows the hotels shifted everything in their favor. So I'm really hoping that this is a good

Alex Husner  24:29
conference insurance, all those things, I mean, that all the product significantly. Is there. Do you get it? Is there like a deal if you go to both of them? Or are they is it still two separate registrations?

Amy Hinote  24:41
They're gonna be two separate registrations, but I think what we're gonna do is do a promo code and go that route. I have to keep them separate for financial reasons, but I think what we're gonna do is once you sign up from when you get a promo code to the next one, okay? And There was something else I was gonna say about that. Oh, the hotel room rate will also have the hotel code on the site. And it's $299 a night, which is insane for the price. Yeah. Wow. Yeah, that was another huge advantage of doing two ships that committed to that much they dropped the rim rate 100 back. So it's really nice. So, so I'm excited about that, um, the, that hotel, our block will sell out. And get rooms when you know, you're coming. Yeah. The other thing that I think that is interesting is, you know, that team has, some people are talking about like, sending different team members to different shows that they can get, you know, big bang for their buck, but still use the promo code. And I think that makes a lot of sense. And I just say the content is just set out to be so good this year, we have so many incredible female speakers now, just in nurturing this over the last five years. And also some women who have done some really incredible things who, five years ago didn't even want to grab a microphone and ask a question. And now are leading companies and high level roles and leading this industry forward. And I think what especially will lead the industry forward in hospitality and get us in the mainstream of a high level hospitality experience.

Annie Holcombe  26:31
For that, well, we thank you for for creating this content. And, and, you know, I said in the beginning, we missed you. And we were all fearful of what would happen by not having these two conferences, we kind of knew the women's one would be every other year. I mean, that was kind of intention. I know you and I had some long conversations about it last year, and but the darn one was like, that's such an incredible conference, like you get so much out of it. So doing them back to back is a smart move. I think that that's going to pay off for you in terms of like being able to consolidate your efforts and not be spread out. But my other question I had for you is what else? Like what else are you going to do? I mean, are is VRM, Intel still going to be part of our space? Are you going to do things with it? Like what do you see

Alex Husner  27:16
from a magazine and website perspective? Maybe tell us a little on that?

Amy Hinote  27:20
Yeah, so the magazine, The problem I have at the magazine when COVID hit was that, you know, with supply chain and prices of paper with like, also, mailing prices were shipping prices were higher. It just affected the whole cost of the publication dramatically. But then there was another problem that I had. And then a lot of people started working from home and a lot of people change jobs. So my mailing list wasn't even valid anymore. To start from scratch with mailing, and, um, I don't really I mean, I honestly as much as I love print, and I'm, you know, a believer in it. I mean, I gotta say, I think we finally have hit that. That closing tipping point. Yeah. I mean, it sucks. But you know, it's just, it's just where we are. And I. So the question is when we do with your eventual, right, like, so, I really don't know, I'm still thinking through that, which is far why men are retreat right now. I'm trying to think about that. But like, the way I really feel about it, is that I've noticed a void and factual reporting in this industry over the last year, and I feel almost an obligation, you know, what I mean, to do it? Right now, what you read are largely opinion pieces on social media on one side, or generalized investor led media on Business Wire TechCrunch, you know, that kind of stuff? Yeah. Like, there is a media group that is, you know, is interested in the funded companies and the public companies. And you see some reporting largely press release style reporting, or some reporting on earnings calls, you know, from that. And, and then on the other side, you see a lot of opinions stuff on, you know, on LinkedIn, and Facebook and Instagram, and I just, I feel like having a, you know, an independent media voice is important in our industry just for sanity purposes. And checking the checking the facts, you know, yeah, yeah, um, I would like to go forward and do that. I, um, what that means is building that VRM intel from scratch again. Yeah, bringing some investigative journalists and play with it that way, because the industry has grown a lot from when I started doing that. Yeah. So yeah, I think that's what I'm thinking about. I didn't think we need it. I think it's good for the industry. But, you know, it's challenging and um, Taking on that challenge is, you know, I'm not going to take that lightly, I guess, you know, it's when I want to be really intentional, so that I'm not back in another straitjacket.

Alex Husner  30:13
The way that the world consumes media has changed so much over the years to that it used to be really just read magazines or just read articles online. And, you know, people watch YouTube forever, a lot of this information, they listen to podcasts. So you really almost have to be a complete media company to reach everybody. And I had somebody say to me, I've read it might even told you this, but they called what we do a talk show, because they watch it on YouTube. We never thought of it being a talk show. But I guess, you know, for somebody that's watching it, like a TV show, that's what it is to them. But, you know, other people that have said, I really just like reading your transcripts. So it's interesting how people are still going to, they're going to consume media the way that they want to consume, and they might change a little bit. But they're, it's tough to reach all the bases that way. But I do believe that you've been such a big part of how the industry has has originated within the last decade. And not that it originated the last decade, but at least the narrative of it evolution, the professional side that it has felt like there's been a little bit of a void without you. And without that, you know, the information and the fact checking in the articles that, you know, we need that voice more now than ever. And, you know, with different competing conferences and events and things like that, the conferences are great, but if you don't go to the conferences, that those can't suffice to be the voice of the industry. There needs to be a voice to the industry. And I think we need to figure that out. But I'm glad that you're back and I guess needed for how we move forward. I'm

Amy Hinote  31:46
sorry, there's no way I'm leaving this industry, you'll have to

Alex Husner  31:51
assume the worst like she's done. She's not

Annie Holcombe  31:53
coming back ever. We ran her off. What did we do now?

Amy Hinote  31:59
I am yeah, it was just a tough year. I just, you know, one of the things I learned and this is, you know, it's easy. I never lost my passion for the industry, but I lost my energy. And then when life happens, which it does, you know, you can kind of like, piece it together for a while. You know, and I mean, duct tape your life for a while, the big things happen. And when the big things happen, and things like losing a spouse losing a parent losing a child losing a business, bankruptcy moving, you know what I mean? Like just a lot of the major events that happen to all of us in this lifetime. When they happen. Duct tape doesn't cut it.

Alex Husner  32:44
Yeah, excellent. Yeah, they come out,

Amy Hinote  32:48
I was almost too confident in my limited coping skills. When they fell apart, it was like, I didn't have anything left. And I think that, if you like, what, uh, my advice to younger women is that once you, you see these things happening, you know, what I mean? You feel that, you know, take care of it, like, be super selfish and take care of you along the way. Because these things do happen. And I mean, if, if you don't take care of you, life will come in, and they should make that decision for you. And then you'll be forced to, and it's much easier to do it the, you know, on your terms than it is to, to do it when you're behind the table. You know? Yeah, I think in this case, like, it just took a lot of rebuilding time, it took a lot of rebuilding skill sets. I had gotten super angry and defensive. And you know, I just, I just was tired. I think more than anything, and there's a lot of criticism in the world now. Like all it used to be like poor me, it's just me, but it's not just me, because anyone can criticize you online. You girls notice now people say some pretty main things. And and people love to tell you about those main things. Why don't

Annie Holcombe  34:15
like to be in my bubble, right? Yeah. A lot about yourself. And then it's also about your tribe that you're with. And I think Amy, you and I like I mean, you saw what I went through like with the hurricane Alex to to like just that. And like that whole thing. Again, I had no control over it, but I had control about how I handled it. And that was the that was that was a quick lesson for me to be like, okay, like, let's just sit back and reset and understand that like, I didn't do this to myself, I didn't do this to my community. They didn't do it. To me. It's something that happened, but you have to kind of like find that space and everybody finds it in their own way and their own time. And I know Alex and I've talked about it and I've talked with you several of your closer friends. Like we're very grateful that you took the time to do that for yourself and that you were selfish. And, and found your, you know, your balance and your space and to heal and, and figure it all out because it just makes you a better person and a better, you know, piece of our industry that we desperately need and love and want. And so it's like again, it's it's great that you hate that you went through it. I do. I I know the pain that goes along with some of those things. And I hate that for you, but grateful that you were able to come out on the other side. And yeah, I

Amy Hinote  35:24
think I'm much more saying much more to say. I mean, just learning some skills about distress tolerance, you know, learning some skills about how to evaluate your current situation. Everything doesn't have to be a 10.

Yeah, yeah, it's okay to be imperfect. Yeah.

Amy Hinote  35:45
Yeah. And actually very little is and you don't grow in anytime to perfection ever. Right? You don't even enjoy it that much. I thought that right. Like to say everyone says, Congratulations, you did a great job. And then five minutes later, well, that was over. Yeah, it's back

Alex Husner  36:03
to square one. Where do I go from here? Yeah, I think the challenging thing is, okay. Now I'm just gonna say for something like the hurricane that Annie went through is like, you know, anybody that had gone through something that traumatic like a natural disaster that tried to heal from it, you don't know if you've actually healed from something until it triggers you. So, no, you've told me about different things that have happened to people in the Panhandle that it's like, it's just that the PTSD comes back. And even if they thought that they were past it, it's, that's always going to be a burning pain, because that was so traumatic. But then there's other types of pain and learning that if you haven't learned a lesson, once it's going to keep showing up to make sure you learn it. But that's a different thing than, you know, the natural disaster. So I think learning within yourself of like, okay, if this is something that's happened again, and I'm recognizing those themes, this is something I need to take time out and address. And that sounds like what Amy, you've been through there. And it's it's, it's tough, you know, I mean, like, we're all fighting our own battles. And, and he and I talked about this quite a bit that it's like, you never know what somebody else is fighting. And people might seem successful, happy, everything, but everybody has something that they're fighting. So have to be kind and patient and know that it's so great, always tough.

Amy Hinote  37:24
And, you know, some people have, you know, everyone's got different values to, everyone's got different, like non negotiables. Like, I mean, for me, like brutal honesty and truth telling and communicating truth, even if it's blunt, you know, what I mean? It's something that I, you know, what's the value or his value? But yeah, I've been learning that. Yeah, some people like keeping things even tempered and calm and peaceful, that's a real value for people. Yeah, you know, what, that's just an example of how to people that are very, that are similarly aligned, and a lot of different ways. Because like, but up against each other, you know, and not understanding each other because they value two very different things. And I haven't that, just like you said, the understanding that everyone's got something they're dealing with. And we all think differently. But we all still have the same core. Most of us have the same core principles, but how we all want to live our lives. So yeah. And I think that, especially in this industry, I mean, there's better alignment between the people in this industry than in most industries. I

Alex Husner  38:27
agree. I agree with that. Yeah, for sure.

Amy Hinote  38:30
It's just a family to me, and everybody has been so incredibly gracious during this time. I'm not going anywhere.

We're glad you're back.

Alex Husner  38:39
Yes, definitely. It's

Amy Hinote  38:41
fine. December is gonna be fun. I know, there's a lot going on between now and then. We had the user conferences in September for the software systems and Tober. But this December back to that, you know, this is gonna be cool. If it works. Similarly, we may be able to add to this, you know what I mean, and really start bringing some different separate disciplines to the table here, but I'm excited to omnis excited the hotel has been nothing but amazing. You know, it's a beautiful property. And there's a lot of fun stuff going on that week in Nashville, including a lot of Christmas gun services that look pretty amazing. So yeah, we're gonna

Yeah, awesome.

Alex Husner  39:21
Jamie, thank you so much for being here with us today. We're excited and also honored to be able to share this, this news with the world and of course, we will be there and will be there early and probably stay late like we always do.

Looking forward.

Alex Husner  39:37
Please do. Yeah, we're

Annie Holcombe  39:39
looking forward to

Alex Husner  39:41
comfort zones at the last Women's Conference. And that was a really big thing for Yeah, so we're grateful for

Amy Hinote  39:48
Congratulations on all your success. I'm really happy for you guys. And I'm really blessed to call you guys friends. I love you and I appreciate all your support during all of them. I

Annie Holcombe  39:58
couldn't imagine couldn't have imagine it being any better, but we're just adding to our arsenal of AES to take on that.

Alex Husner  40:07
Well, we will include links for people to go sign up and get more information in the show notes. If you are enjoying the show or want to watch the talk show on YouTube, please go ahead and watch over there. But in the meantime, you can also go to Alex nanny and reach out from there. And we what's a good way for anybody to reach you if they want to get in touch? It's AMI

Amy Hinote  40:29
dot high note at VRM Awesome. I'm also on Facebook and Instagram. So

Alex Husner  40:37
I linked LinkedIn is a way to contact all of us probably fast. Yeah. Awesome. Well, thank you everybody for tuning in. And we will see you next time.

Amy Hinote  40:46
That sounds good. Thanks. You guys so much. Have a good week. Bye

Amy HinoteProfile Photo

Amy Hinote

Founder/Editor VRMIntel

One of the vacation rentals leading experts. From her time at Kaiser Rentals in Gulf Shores to her launch of her VRMIntel, Amy is seen as a thought leader and truth teller. Highly sought after for her deep understanding and connections within the industry to lead panel discussions, emcee events and provide a depth and passion of understanding that is unparalleled. Never one to shy away from the hard discussions that have helped make the industry better.