Jan. 1, 2023

Looking Ahead: 2023, We're Coming for You!


It's the 1st of the Month! Tune in as we look back on this incredible year and share our top 5 most downloaded episodes. We also share our predictions for 2023, and our Words of the Year :) Alex just returned from attending Casago University for 2 weeks in Puerto Penasco, MX, and shares her experience learning all about Casago's vacation rental franchise model.

Here are our Top 5 Most Downloaded Episodes of 2022:

1. Steve Milo: We've Got Questions, He's Got Answers - Q&A with VTrips CEO

2.
Revenue Managing from the Driver's Seat, with Wheelhouse CEO/Founder Andrew Kitchell

3.
Bee Boppin' with Ben Coleman: Revenue Management vs. Revenue Performance

4.
5 Ways to Drive Direct Bookings Before the OTAs Put You Out of Business, with Vanessa Humes

5.
Predicting a Wave of Tech Consolidations, with Matt Loney, CEO of Xplorie

A HUGE thank you to all our listeners and sponsors of the show, we truly appreciate you! Cheers to an amazing 2023!

CONTACT ALEX & ANNIE
AlexandAnniePodcast.com
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Alex Husner - Linkedin
Annie Holcombe - Linkedin

Transcript

Welcome to Alex and Annie, the real women of vacation rentals. With more than 35 years combined industry experience. Alex user and any Holcomb have teamed up to connect the dots between inspiration and opportunity, seeking to find the one story idea or strategy or decision that led to their guests big aha moment. Join them as they highlight the real stories behind the people and brands that have built vacation rentals into the $100 billion industry it is today. And now it's time to get real and have some fun with your hosts, Alex and Annie

Alex Husner:

Welcome to Alex and Annie, the real women of vacation rentals. I'm Alex and Annie. And we're here today for the first first of the month bonus episode of 2023 is January 1, and New Year's resolutions are kicking in and everybody's getting planning done for the new year. So we are excited just to have Annie and I on today we're going to share some predictions for next year and also do a little bit of a recap of what the amazing year of 2022 has been for both of us.

Annie Holcombe:

Wow. So oh my gosh, what a year like the highlight reel is insane. And truly, like if you'd look back at some stuff, I think like, Did we really do that? Like, were we? I mean,

Alex Husner:

I know exactly what I knew exactly. Which scenes you may be thinking.

Annie Holcombe:

There was a whole lot of those, did we really do those moments, but they're all like, so they're so memorable. And so just why don't I just start telling of like how our relationship and friendship and how this podcast and how our worlds like just have meshed together so well. And so I'm so looking forward to what this new year's gonna present for us both?

Alex Husner:

Yeah, absolutely. And, you know, we've talked about this before, but although the timing was just really unique, that we both started new jobs at the exact same time. And while that was a little bit complicated in terms of our calendars, and scheduling,

Annie Holcombe:

apologies to everybody.

Alex Husner:

It is interesting, though, because I think we're also going to be kind of riding a similar roller coaster going into 2023 Still getting our feet wet and our new positions and, and just trying to figure out, you know, what, what the best course of action is, and, and what are next, you know, within these two careers, that you were with Lexicon for a long time, I was with Condo-World for a long time. And now that we're in that next era of Alex, and Annie, and we're so excited to bring the podcast along for that journey. And just very thankful for all of our listeners, and supporters and sponsors that have helped us be able to continue doing that this year so far.

Annie Holcombe:

Yeah, it's been great. And the support has been unwavering. And I mean, the the ideas that we have been able to come up with, to work with partners and sponsors and do things at conferences has been great. But before we get started, I really wanted to learn ,so you went back to school, you move Mexico for a better part of December. So all of the luggage that you took was about as much as you took the college when you went the first time. So Right. Yeah. So why don't you give us a little recap about that. I'm really curious, I was excited that you got a diploma and graduated, and you can move to the next level and we don't have to worry about you.

Alex Husner:

Yeah, yeah, I made it through the system. And I didn't have to retake the university. But although it wouldn't have been the worst thing if I had to do it again. And I had to stay for another two more weeks in Mexico. I kind of thought about trying to fail it. Because it was really great down there. But no, it was it was excellent. So I went to Casago University, which is in Puerto Penasco, Mexico, for it was a good solid two weeks. And then I was in Scottsdale at Casa goes headquarters the following week. But basically, this university is set up in the original location of where Casago was founded. And it's about four hours south of Phoenix. So the whole journey, everything was just remarkable. And I feel like a different person coming back from it because I saw so many things. I learned so many things. I met so many people that you know, a month ago, I didn't even know a lot of these things or people existed. So it's it's amazing when you travel and you have that that you can look back and think that way and I'm very grateful for it. But basically, the university is there to train franchisees as they come into the Casago family, and then also to provide training to the Casago employees within the rocky point for puerto penasco market, they've got about 300 people that work for the company down there. So it's a it's a big operation. And the way that they approach training is is just so comprehensive and impressive. I've never quite seen a vacation rental company that does it the way that they do but very much make sure that everybody wants you once you're trained you can you still Get ongoing training throughout the year. And that really just make sure that you keep everybody up to the standards that Casago was built on. And when I say that these people do their job from the heart, I mean that so fully and I've never again, I've never seen a group of people quite like this, this group in Mexico that they really they lead from the heart, all their decisions are based on being the owners advocate, you know, we work the homeowner is our that is our, our job is to protect their asset, and everything revolves around the homeowner and how we make decisions and protect them and their interests and and their guests as well. But it's really, it's a unique approach. And it's hard to even describe all of it. But I will say that everybody enjoys going to work there, they all come to work with a smile and things are a little bit slower paced on there. And I mean that in a good way that people are, they're more worried about relationships and doing the right thing, where I feel like in the States, we're also constantly just, you know, frazzled with ROI, and ADR and occupancy. And those things are important to them, but I feel like they are operating from a different perspective that if you do the core things, right, and you take care of people, then the other things are gonna happen anyways. So they've, they've really kind of made a magic mix down there. So it was it was great. And definitely, like I said, an experience I'll never forget. But very excited now to see many other franchisees get to go through that process as they learn how to how to grow their business and different types of franchisees people that are new to the industry and people that are existing operators that they want to go down. And they want to be part of Casago to benefit from the economies of scale, and have an international brand that's behind them and support and systems best in class, to be able to grow and not have to sell their businesses, essentially. Yeah, I

Annie Holcombe:

love that so much. And I think that that's one of the things that we started the year out talking about was the professionalization of the industry and how that was super important. And I think what's interesting for me is that we both landed in a place that is really focused on sort of that like so from the Homes and villas, by the Marriott Bonvoy homes and villas. That's one of the things is they only work with professional managers. So they're not working, working with just anybody has a unit that lists, they want to work with people that are providing that service, and again, from the heart. And they're really, really honing in on how to help these managers, make sure they're providing that service, but to scale and that's what Cosago is doing is making sure that they can do it, do it right, and grow. And I think that it's just so interesting to me that we're kind of on opposite sides of the of the equation, but really still focused on that professional side of the business and making sure that it's elevating, not just the managers, but it elevates the market, it elevates those those managers within the market, and then just the industry as a whole. So it's super exciting. And this year is going to be like you said, we got to, you know, get a running start for the year, but really great opportunities for both companies.

Alex Husner:

Yeah, and it is really interesting, again, that how similar different but similar our positions within the companies that we're representing and what those core values are. But I think both companies also understand too, that not every vacation rental business operates differently. And that's always been a hard thing for when we talk about professionalization because you can't do the exact same principles or not principles, we can't do the exact same business tactics in every market, what works in one market doesn't necessarily work in another market. But what does need to work is the core fundamentals of how you run the business, you know, what your guiding tenets are, that makes sure that you are, you know, stand up operator. But when it comes down to the details, you have to be flexible. And that's that's one thing that I definitely have seen in Costco is that every location they do operate differently, and that's a good thing. You know, it's okay to it's okay to have that local flair, actually, it's a good thing to have that local flair. But having the right systems and processes that support you to make those decisions is where the benefit really is.

Annie Holcombe:

Yeah, yeah. That kind of leads that we had some really great guests this year that talked about a lot of the things that were just talking about. Yeah. And shared their and share their learnings and, and I think we wanted to share like what our top five episodes were not what we thought our top five episodes were, but what were the episodes that were most listened to by our audience. And so some of them were sort of surprising to me, but super exciting to see because they were fun episodes to do. I think our number five was Matt with Xplorie . And he what a great guy and I knew of him that didn't know him. And I felt just having that conversation. He's one of the most well rounded people I think I've come across within technology, but he just gets the whole ecosystem. And again, coming from a place of like, making pizzas to tchnology. Yeah. That was a really great, great, great interview. So your thoughts on Yeah, yeah. known him for a long time, right? Yeah, I

Alex Husner:

have for a few years at least. Yeah. And that was extra. That was episode 44. And we'll include the links to these top five episodes in the show notes, if anybody wants to go back and listen, but yeah, I totally agree. I mean, Matt is a, he's a very smart businessman and has worked in a lot of different industries, pizza being one of them. But to hear his take on where technology was going in the vacation rental space, and, you know, we talked so much in the last couple years about the convergence and the consolidation of property management companies. But now it that that has really been one of the emerging trends of this year for sure, is that the tech consolidations, that's going to be probably the biggest headline news going forward. And really, I mean, there's, there's so much tech that was built during COVID, that I think everybody was without talking to each other, there's a lot of systems and apps that were built that kind of do the same thing. And I think that's where we're gonna start to see that, that it's not necessary to have you know, multiple versions of of a different software. But we'll see that his predictions were were spot on, and really just love talking to him. It's such a good guy. And number four was our good friend Vanessa Humes with episode 51. Yeah, this was the top five ways to drive direct bookings before the OTAs put you out of business. There's a little click baity headline there. I have the drama. Is that was a great episode. I've known Vanessa for as long as I've lived in Myrtle Beach. She, she and I used to work together about 14 years ago. But she's been, you know, within this industry and within marketing for a very long time and brought a lot of the business tactics that I've I've used in my experience that have been successful in you know, coming from a very strong book, direct business, she's really had a lot of great advice to bring. So that's a great one for anybody to listen to, as you're going into the new year. Yeah.

Annie Holcombe:

And then number three was one that was again, I had a lot of fun, but it's just so funny how this relationship is sort of grown, you know, meeting meeting this person at a conference. And then ultimately, they're probably one of our closest friends. We've talked to we talked to this guy every day. almost Ben Coleman from Wheelhouse and Rev and Research and talk about energy and passion for the industry. I mean, he just uses it all over the place. But he's a fun guy. He has like, I don't know when he sleeps. Honestly, I really, really don't because he's always going on either nothing but the Bebop, and with Ben Series that we started with him. I just had no idea that it was gonna resonate so well with people. And I still think he got some of his fraternity buddies to download it like at a party.

Alex Husner:

It could be that good. Yeah, no, that was a great episode. That was episode 49 BeeBoppin with Ben Coleman, and

Annie Holcombe:

Yeah, no. And I think that the thing that I love we talked about revenue management versus revenue performance. And, you know, every year, I feel like revenue management, within vacation rentals, we get a little bit more and more sophisticated. And this year, that's just kind of continuing down that path. But Ben really talked about how marketing and revenue management departments can work together and how that really is the sweet spot have really growing and optimizing your portfolio to grow more owners and to make your business just more profitable. So that was a great one, we're going to have it having been on more in the new year for his BeeBoppin with Ben series, where he's going to talk about specifically about different parts of revenue management, and just some tips and tricks and his perspective on best ways to to operate that side of the business. And so number one, number two, number two, this is a great one to Episode 43, with Andrew Kitchell revenue, managing from the driver's seat. And Andrew is the CEO and founder of Wheelhouse and this was actually we recorded it right before DARM conference and right before we got to hear a little bit about what Wheelhouse was going to be unveiling at that show for different changes in their technology that basically it really is putting the it's putting the ability to make changes back in the hands of the property manager and away from all dynamic just machine learning. I think it's it's finding that sweet spot of you want to be able to call the shots, you want to be able to make this as customized as possible. But then let you know, let the data drive your decisions, but don't let it make your decisions for you. And I think they've done just an incredible job with that platform and so many people have had incredible success using it and actually, we allow some courts that's our current premier brand sponsor. We've gotten to speak to so many of their clients and hear how much of a game changer it's been. Lance Lance and Elaine Stitcher. Robin Craigan John Hildebrand, Emily Pattillo.We've talked to so many really smart operators that are very strong in the revenue game that have used that and just are killing it. is just Andrew is just a good human. And he the culture, the culture that he's built at his company, they're also again, smart people, very passionate, fun, they work hard, they play hard. Whatever they do, they do it in the best interest of the industry. And the the what I love it again, the people that we talked to, it ran the gamut from, you know, John just has a few units to all the way up to, you know, Robin at Moving Mountains. And then, you know, Lance and Elaine at Seaside that, you know, these are enterprise operators, and so like to do all of that. And I think that that's, that's something that some of the technology providers missed the boat on, some of them really focused on only enterprise or they focus only on the little guys but they did a really good job of kind of making sure that they could manage the spectrum. And that that gives them a lot of staying power going into the new year. Yeah,

Alex Husner:

absolutely. Absolutely. And episode number one, and Annie I'll let you do this one, I know he's gonna be so happy.

Annie Holcombe:

Just you know how I felt about this one. And so it turned out to be a lot of fun, it's turned out to be something that was a really big game changer for you and I for the year in terms of the opportunities that presented after, when Steve Milo from vTrips I think that Steve is one of those people that people sometimes go oh, my gosh, why didn't you say that? Or what did he say? Or what is he going to say? But at the end of the day, he's very thoughtful about what he's saying. He's got a lot of, you know, basis knowledge that he's willing to share. And he's pretty spot on about some of the things. So whether you like em or hate him or indifferent about him, and he's always in education. So yeah, he was our, I think he is episode was on fire for like the first four days. I mean, people just couldn't get enough of it. And I have to believe that probably some people listened to it a couple of times, just to go back and really hear what he said. But he drove home the point that you made earlier about the importance of being local. And that that wasn't initially how he had started, where he was acquiring these businesses. But he realized that there was all of these great companies within these markets, and there wasn't any need to rebrand them as something else. They had a great brand in the market people knew who they were, and they had their style of operation, but what he could bring them was the ability to scale their business and have the discount power where they can buy in bulk and those type of things that maybe they weren't able to do in their local market. So yeah, Steve Milo number one. So yeah, happy to have him back again this year, I guess.

Alex Husner:

Yeah. And I would say you and Steve win the award for the most unlikeliest of friends, this year, but I'm so glad that we had him on the show. And I'm glad that we've just gotten to learn from him this year. And, you know, talking about opportunities, we got to do the home runners premiere, and host the red carpet. And that was something that Steve had invited us to do. And we're just very much appreciative of that and what he does for the industry. And on the advocacy side, of course, he's, he's, you know, very, very, he's just a big figure within the industry that makes a huge impact in the communities in which they're, they're working. So huge kudos to Steve, and we're glad that you made number one. Yeah, what a fun episode. But yeah, I'll take

Annie Holcombe:

on that like that. Yeah, I wanted to kind of touch on what we, you know, the things for next year, or next year or this year, that are going to be important. And I think Steve really drove home the point last year was advocacy, like everybody has to get involved in advocacy. And so while it was a topic that has kind of been, you know, rearing its ugly head around, I think he really was somebody who took it and gave it a microphone and gave it a voice and went out there. And I think I saw a post right before the holidays. And he made about the group that helped start in Texas, they raised $100,000. And then VRMA, in the last year has raised like three quarters of a million. So it's just people understand the value of it. And I think it takes an operator like Steve who is driven and passionate. He's not afraid to say the hard things. I mean, that's really what it boils down to so I think going into this year. There's money that is now set aside to be able to help educate and I think with partnerships like Rent Responsibly with Dave Krauss and his team, you know, we're going to be able to have tough conversations but have them in a in a thoughtful way instead of a battle. So it's that I think going into the rest of this year, advocacy is going to be a big It's a big topic again. And so definitely, Steve, we're asking you to come back and talk about advocacy.

Alex Husner:

Yeah, and I think just I mean, within the PR side of things, this is going to be the year where communication is key that we can really focus on getting our message out there. And I know, we've all recognized that is a problem over the last couple of years. And I think we're making a lot of headway thanks to groups like Rent Responsibly and VRMA. But we've really got to push that message out more. And what that comes down to is identifying what the brand is of professionally managed vacation rentals and what the brand is of, you know, the our managing associate association VRMA. And I'm very excited to be you know, I'm on the board of directors now. And I go to Orlando, actually next week for our preview of the resort where the international event will take place. And for our first board of directors meeting of the year, so excited to get more involved on that side and just see what what's possible. But I think everybody, everybody agrees that we're now at a point where we we need to, we need to be able to start taking that impact and making that communication easily more easily understood, more widely accepted and understood across all the states and countries.

Annie Holcombe:

Yeah, and we're we actually one of the opportunities that are presented to us last year and it got moved to this year is on the 12th I believe we're doing a panel, for Desticon And it's going to be a webinar or like a live conference, a two day live conference put on by Jennifer Barbee, and the Destination Innovate crew, and we're doing a session that is you know, about, about not being Airbnb, but not that it's a negative against Airbnb, but that it's a conversation that we need to have that we need to brand we need a voice, we need to have some something that is represented to the broader community within travel, because, you know, hotels, they have their voice and they they can lobby for things and they get things done. And we saw that firsthand in COVID, that there was just very spotty organization, within vacation rentals and short term rentals and then trying to bring those two together. So we have Lauren Madwell, from Auntie Belhams Cabins will be joining us and then again, Dave Krauss from it responsibly. And then we'll have some another person that will join us to talk about kind of technology didn't announce that yet. Because we It could change. But I think that that's important conversation, because the entire conference is about how to utilize destinations and how destinations can work not only with the hotels, but with vacation rentals. And Jennifer saw a need to give our industry a bigger voice in what she was doing. Because her market started to see the need to reach out and, and have conversations and collaborate. And so being a part of something that is has been in past very focused on hotels and being able to have vacation rentals in it, it's gonna give you an opportunity, I think from your vrma board seat to really say like, what is our brand? What is our voice? What is it that people think of us? Instead of saying, Oh, I stayed at an Airbnb more?

Alex Husner:

Yeah, yeah. And I think, you know, I just had this conversation with somebody the other day, I think it comes down to a lot of is the experience that you create with your guests. And I think if you're if you're creating a really, really strong guest experience, I don't think that your guests are calling you an Airbnb in detail nearly to the extent that they are calling just a run of the mill vacation rental. That's no different from the others. And I can say that from my experience at condo world for sure. I mean, we were 95% Booked direct business, but even I never heard our guests even refer to staying with us as I booked an Airbnb. They just didn't they never said that. And they said I'm staying with condo world, you know? Yeah, I think that's that's a really good, that's, that's where you want to be in that relationship that you these people are staying with you. I mean, staying local, like, that's kind of the main theme that I think we're heading into in 2023. And actually, you know, we were you and I had a recording, we were just talking about our episode this time last year where we were marking our predictions. And one of those predictions we made was just how important it was going to be to really impress the fact that you are the local expert within your destination. And that's still true, I wouldn't change that. I think that is continuous continuously becoming more and more important for local operators. It's more challenging for local operators to be able to continue to compete in you know, challenging times. And I mean, we're all becoming technologists, which is kind of crazy because a lot of property managers never went into this business to be the technology space, but there's a lot of decisions that have to be made that are critical to the business and are hard to make sometimes but it's To be the local expert, as long as you are able to work with people that can help you make these decisions, I think is where everybody should try and focus on.

Annie Holcombe:

Yeah, yeah. It's, I don't know, it was one of those things that we could talk forever about, like, we would generally say that there's there's a lot of work to be done. But I think the nice thing about it is now is that the industry overall, like everybody recognizes it, and is ready to work together. So I think we're in a better position than we probably were 18 months ago, and surely we were before COVID COVID was a was a horrible thing. We talked about that all the time. But it was a really great thing for our segment of business, because it did band everybody together, and to be more unified and trying to get things done. Yeah,

Alex Husner:

yeah, absolutely. All right. Well, one last thing before we go. And before we end, our first first of the month bonus, bonus, Episode 2023. Last year, we chose our words of the year. And I'm just curious what you chose, what you what were your, what was your year for 2022? What was your word for 2002? And what is your word for 2023.

Annie Holcombe:

And my word last year was authenticity. And it was just about being my true self and stop trying to run away from that and be something that I thought I needed to be when I was in a room or in a situation or at a at a job like just to be my true self. And, again, I think that's really hard. When you look in the mirror sometimes and you don't, you don't necessarily, it's not that you don't like the person that you're looking at it. So you're just looking at it and just not feeling good, comfortable in your own skin and really judging yourself very harshly for that. So I really wanted to focus on and it was a lot thanks to, to yourself, for sure for pulling me into this. And then Amber Hurdle. I mean, Amber was really great to be able to kind of like, peel the layers off of me and say like, but what is the core of you. And so I really focused on trying to always be that way and then be more mindful, or like when I said something, that if I if I really felt it, and I meant like it was it was just going to be authentic, and it was delivered in an authentic way. And so that really, that really resonated with people that it resonated with me and it helps me be a lot stronger with my voice and more comfortable doing the things that we've been doing. But in that, and I found a quote, that was something and I can't remember exactly what it was I posted it earlier. But about you know, you're you're, you're not necessarily something to the guy that like you're not necessarily through with your life, you you can always be the person that you want it to be like you thought you could be like, your still building yourself for the future. And so I wanted to use that as a catalyst for my word, and my word was Inspire. So we're in the . I love that Inspir means, to do the things that I'm doing to work with you to every time that you say we should do something and to not go well, I don't know. But also to inspire other people. Because I think that one of the things that we both learned was that there was a lot of other women in this in our industry that have felt in the shadows and have not wanted to come out. And so a lot have reached out to us on separate, you know, separate conversations or together we've seen them at shows, and they're very appreciative of like what we're doing together, just overall education. But just as two women in the industry who are elevating voices of other women, I think just to continue to do that, and inspire other people to try new things and do new things and stay outside their comfort zone and be able to look in the mirror and be proud of the person that they're that's lookingback at them.

Alex Husner:

Yeah, I love that. And so well said and I think you know often I love the word authenticity and I do think that we really both leaned into that this year. And you know, you and I get asked often about personal branding and how we've built our personal brands and I think both of us if we look back on it, we weren't purposely trying to do anything really along the way to do that. But what we ended up realizing was that when you are true to your authentic self that that is what builds your personal brand because a personal brand is not about saying we have our Alex & Annie logo and these are the fonts we use and these are the way we dress and stuff like that I mean that's that's really not what it is personal brand is becoming more about who you already are. And I think we really leaned into understanding that this year and it it obviously has paid off I mean we've We've both grown and learned and met so many new people and have new opportunities that have come from just having that courage to say yes to things like you said I mean say yes to stages dry and I remember years ago actually a friend of mine just pointed this out that she said you know I came down to visit you and Myrtle Beach on New Year's I think it's probably like six years ago and she said one of your new year what are your goals for the New Year was you wanted to get a speaking engagement? A just one because I didn't ever I've never had any. And now, she's like, you're all over the place. And it's, it's crazy to think back. But you have to, you have to get that one. And then once you get that you build that muscle of confidence, then you're able to do more things, you're able to get onto bigger stages, and it just grows and compounds. And this year has just been a whole whole mix of those opportunities for both of us. But my word of the year actually, for 2022 was esprit de corps, which is a it's a military term. But it basically it means when a group of people are working together for the betterment of the organization, and the team, and there's complete alignment on your core values and, and what the mission is. And it's really interesting, as you know, Casago, I alluded to their standards. And we have the orange credo book, which Steve wrote, and it's based on his days as an Army Ranger. And in the Ranger creed, it talks about esprit de corps, I remember, as I was flying out to Arizona, to meet with him and see that I was like, wow, as you know, it's kind of an unusual word. But I love that this company embodies that. And that was an important word for me this year for my role as Chair of the Board of Directors for the Myrtle Beach chamber and CVB. Because you know, being in that position, it you, you need to make sure that everybody is on the same page, and that everybody is working in the same direction, if you have boards that you have infighting, and people not just not wanting to work together, you can really hurt an organization. And I've seen it in other instances, and I do believe that we have an extreme level of esprit de corps within our within our chamber group and just proud to have been a part of that this year. So but we're next year, my new my new word, my new word is going to be patience and patience. Because, you know, I think this is a season of growth for me, for sure. And going into a new a new company, I know that there are going to be things that it's going to take me some time to figure out how things are, why they are the way they are, how they were built, how things could be better. And just knowing that I don't need to rush things. And that that was kind of the advice that I was given when I was down to Cosago university that, you know, a lot of the key employees, there's, you know, just you be patient with things and know that things are gonna work out in the way that they're supposed to work out for the right time that they're supposed to work out. And it's a great way to is a great perspective, to be able to think of things that way. So I'm choosing that as my word of the year so that I don't get ahead of myself. And when I do get ahead of myself, hopefully that will remind me that I do need to be patient and everything is going to work out. And it's going to be the way that it needs to be. And it's all part of the process. I mean, trying to when you're building something, it's that is part of the process. You know, we want to get to where we want to be in five years tomorrow. But that process is a very important part of the journey. So I'm raising patience.

Annie Holcombe:

I love that. And I think that it's funny because I actually wrote that one down is like another word that I wanted to consider. Because, again, I think we're both moving into new as Amber always says we're moving into a new season. Yeah, it's like you're taking those learnings. And the reason you got brought into this new season was because you have all these learnings that the the new season needs to know and they need to learn from you. And just want to just tell them all of it

Alex Husner:

everything. Yeah, exactly.

Annie Holcombe:

So So I wrestled with that word too. But I think it ultimately landed on inspiration, because I'm leading a team and a fairly sizable team around the country. And so I think that, you know, we're both in a in a position of, we're both going to be inspiring, we're both going to be having to, you know, really draw from our patience. So I think we've we've chosen words that together. They they were both going to you need to utilize both of those. So I will I will ask you to push patience on me and I will push inspiration.

Alex Husner:

I love that. Yeah, no, I think that's that's a pretty good combination right there. So and we did not coordinate on pick. No, I do but I love it. Yeah, I love that mix. Well thank you to everybody who has listened to the show and 2022 We are so excited to continue on in 2023. We have all sorts of fun new ideas and guests coming on the show and hopefully some really great in person opportunities. We've got some conferences that we're looking at that will have opportunities to speak and moderate and just be on the scene reporting and you know, we love we love talking shop. I mean, if nothing else, we love doing the podcast because we love talking about the vacation rental industry and hospitality. So to get to do this on a regular basis and be supported by our peers is it means the world to us. So Thank you.

Annie Holcombe:

It does and if there's a hurricane Annie next year, you know, we'll be right.

Alex Husner:

Hopefully, I mean, if it's at the executive summit again, then hello. Yes, yes. Well, thank you everybody. If you want to contact me now you can go to AlexandAnniepodcast.com. Also check our show notes will include the top five episodes by downloads that we mentioned today, and we will see you on the next first of the month bonus episode. Cheers to a successful January everybody!