1st of the Month Bonus: Boom Founders Announce $12.7M Funding Raise, Plus Agentic AI for STR

Alex Husner  
Welcome to Alex & Annie: The real women of vacation rentals. I'm Alex and I'm Annie, and we are joined today with the three founders of boom. We have Shahar Alon, and Moran Goldboim. Welcome to the show, guys.

Annie Holcombe  
I wanted to get started before so a lot of people don't know all of you the three brothers, and I just asked you, and I think it's a great question to get started with. I have two siblings, and so we always take roles, kind of in the hierarchy of how things roll in the family. So out of curiosity, which one plays the smart one, which one is the handsome one, and which one is the leader, or the glue that keeps you together?

Alon Goldboim  
Interesting. 

Alex Husner  
Put you right on the hot seat. Put you right on the spot,

Annie Holcombe  
right from

Shahar Goldboim  
Alon is the most handsome guy. Moran is the is the smartest. And I think that I basically mix everything together. So I think kind of this is how it's rolled, where everybody bring his own, basically, spice to the mix. You can see it like we are three brother, each one of us bring a different Boom. Look at like, but yeah. And then I think the most important thing in between all of us is that ego to the side and we try to get to the truth. And what we actually succeed in doing is taking this high level and take it down to the company level, and what we what created, is just amazing as a mix that we have in boom, in between family, friendship and vision to where we want to take it create something really, really, really special.

Moran Goldboim  
I think, I think it's still for every not just families, but it's still for every cast, for every company, once person can bring its true colors to the game. It's really shifting things. And the color combination, or the skill combination that we have within this team is remarkable. I mean, like Shah is bringing the business aspect, and alone is, is is like is a Rain Man is making things happen, making development engineering a reality. And I'm kind of the longer thinker, thinking minds ahead. But this combo together of someone who thinks ahead, someone who takes it to business and someone that can bring it to reality is the deadly combination, and I think that's what we are, kind of experienced as a team is working together. Now, obviously everything has its own challenges, but the thing that with the synergy that we are creating and the communication between us and the love as well as family is really great. Also, the fact that Shah is in Miami, right, is living and breathing us. We are living and breathing development in Israel on the crazy time. So all that mix is actually what, what made things happen. And really proud to be in that position.

Annie Holcombe  
I know, fighting, so you guys don't fight each other.

Shahar Goldboim  
Always, always at the same time, I'm working with Iran. For the last 515, years, we never had an argument. Mohan joined us when we created boom around three years ago and created a beautiful thing to the mix. And to add a little bit to what Mohan was saying, I think that I bring the real estate and the business side alone, brings the connection of the business to software, and Moran brings the AI into the mix. And additional to what Mohan said, let's create like something really, really, really unique in your ability to create something meaningful to businesses that technology that we're creating, because a lot of time you will have technology people that will look up down, but one sees it down up. So we actually bring all of the world together.

Alex Husner  
It's incredible. I know you've got two very proud parents, that's for sure, but so we've got some big news to announce today. And boom just raised $12.7 million and we wanted to let you kind of share a little insight into that process, which I'm very grateful and just enjoying the process, working with with you guys, working with boom myself, but wanted our audience to hear a little bit about what that means for the company. And where you see the future going at this point.

Shahar Goldboim  
So so the fund was actually split into two. So we raised $2.7 million from Angela investors that some of them are like, basically, we got validation from the real estate side, from the hospitality side and from the tech side, so few of our investor is the former CEO, Hilton Ian Carter, CEO of Goldman, properties that build Winwood in Miami and the store in New York. And Gary that Gary fatako, that sold his company to Google, is. Amplified two years ago. So, so really validation from all of that. But our next step was actually like to get, like, a VC funding. And actually it was just showing you that, like when you do the extra step, like God helping us in a way. So Alex handler from AGP reached out to me in an email, and I was after like injury of Padel, I couldn't walk. The first time that I could actually walk was exactly on the date where she we set up, like the day to meet up for a coffee. She was visiting Miami, and I went. I said, You know what, let's go ahead and meet her. We were in conversation with you, VC at the time, and from that, from that meeting, stuff went really, really, really, really quickly. She loved what we are doing. And right after our meeting, she said, you have to meet the partner. So a day after, we had a meeting with Brian and Oscar from AGP, which Brian is the founder. And I remember, after the call, I told Alon and Mohan, I told them, we have a match. You remember alone after after the conversation, it was just like an amazing feeling, because first I sense, like, really, people that sit with our culture kind of, I sense it meaning ego to the side, let's get, like, to the staff. Let's lose all of the, you know, a lot of time you have, like, not direct to the point and you're thinking about what you're going to say, yeah, so all the fluff to the side, let's, let's, let's do it. We have, like, really alignment to the way we see business ahead. And it was a for me, it was laugh from the first side, and from there alone, you keep going, like with with Brian the second call right after. So two days after Alexandra, I met with Brian. A day after we met also with Alon to show them of all of the product, and they already wanted to fly to Miami to meet with us after that meeting. So we scheduled three days after a meeting in Miami, Alon got on a flight and keep going

Alon Goldboim  
along. Well, good, you can keep on going. But basically, we got on a flight, we met with them. To be honest, it felt like, like Shah said it, it felt more than you know, it wasn't a real negotiation. It was two sides, basically valuing one another and wanting to do business together. So I didn't feel that there was a lot of negotiation. They really liked us, the direction, the technology that we are doing, by the way, a lot of interesting stuff that are not yet, there are going to happen soon. But basically, it really felt like a match, also on the personal level, really nice people, it was important for us, you know, to obviously keep the control, keep the direction of the company. So that was also something that we were really aligned with them. Because for us, it's really important to lead the vision and to stay customer focused as we are. So anyway, we had the conversation. We started the due diligence after about a few weeks we, Mohan and me flew together, and we did kind of like a final sit down to see that we're aligned in the way that we're seeing the near future on there. It happened, you know now all of the time, I know that people are seeing like the funding, and they think that the whole road is easy and stuff just came, but obviously it was a hard and a long road to get there. Now that we are there, obviously stuff are moving a lot faster and things are looking a lot smoother, but it was a tough ride. I'm really, really happy that we are here, and from now we're rocketing. I will add

Shahar Goldboim  
to it, during the diligence of AGP, like, we kind of got a mirror for ourselves. They talk with all of our clients, seeing like, what they feel about the product, and to read what our clients, our partners, are saying about us was phenomenal to me, like I was reading it like, like,

Moran Goldboim  
shedding it here. No, no. I honestly, I think that for me, it was like seeing a chain of event that you know are going to converge into a certain point and from there on, are going to kind of spread on and bless because actually, like when alone, and Shaha was flying to meet the guys Avenue Brian and stuff in the US, and we actually had a convention in South Africa, and it was, I think, the most successful convention we had in terms of sign. In customers we had, I had a great talk over now about our next gen product and the chain of event. I was telling Shahar and alone guys, this is meant to be like, on that specific day there were meeting, I was giving a talk, and it was film, and it was a great talk.

Alon Goldboim  
So a lot of kind of building up energies that kept

Moran Goldboim  
everything was was meant to be on that point and when they met them, and we had those type of sign ups in new continents and such, and the good talk and everything. So I had the feeling that, okay, this is going to be successful. It's just a matter of now sitting and watching it happen. And as I was saying, like it was long months and a half that we were needed to go and do all the due diligence process, which is not, it's never easy, I guess, and but we already know that it's going to be is going to be happening and is going to be successful? Is going to be a love story. When, when I flew to the US with Alon watching, and Oscar Scott and the team actually really reinforces, reinforce the feeling of dealing with really professional men's type of character, people that this is what we really looked for and expected. We had some opportunities in the past to go with several options. But again, like it wasn't, wasn't that, like, this was, as Shah was saying, that felt like love from first. I think you know, it really was, and then forward quickly, yeah, that's at least my, my point of view on that another

Shahar Goldboim  
angle. And actually, Alex, you can also bring your angle you were in the two meetings.

Alex Husner  
Yeah. I mean, that was something that I'll never forget, and to be able to have a seat at that table meant a lot to me, and just to see you guys all together. And I 100% echo, you know what Alon said, and Mehran too, that, you know, the energy was so spot on. It was almost like a no brainer. I mean, this is a great match together. And just hearing, I mean, these guys are, you guys are really smart, but they're also very, very smart, too, and just hearing their, you know, understanding of the industry, and you know how to infuse this capital and the things that we needed to do. And it just seemed like, Okay, this is, this is the team that it makes sense. But you know, in that journey over the last year or so, for sure, there have been other companies or investors and things that you've talked to, but I think it's really important that when you're raising funding, to make sure you don't just go with the first offer. I mean, you wait, because it's like waiting ended up being a blessing. In this case,

Shahar Goldboim  
100% part of the due diligence that we've done from our side was to talk with other funders that like CEO as that avenue actually invested in. And my question to the CEO that they talked with, what happened when stuff didn't go right? And said, what happened is Brian took his slave and asked, How can I help? And for me that that was big because that's exactly what we want. That's a partnership that we want, and that was a big check mark for me.

Annie Holcombe  
So I have a question. So going through this process, and one of the things, and I'll use, like, vrma as a reference, and there was a lot of people talking about AI, and everybody's, you know, it's the buzz word, and people are throwing it in there, and not necessarily, I think a lot of people are talking about it, not necessarily understanding the capabilities and what it actually does. But every PMS I walk the floor, and every PMS has, we've got AI in our in our PMS, we can give you AI, but you guys have, like, taken a totally different approach as to how AI is embedded and actually runs the system. And so maybe give us a little more insight about how I know, you know, part of the the reason they put this together was, Shahar, you were in the business, and you had some struggles, and so you built on some some processes and some systems that were AI driven, but it obviously morphed into boom. So why don't you give us kind of the backstory of how this all came to be and why, why boom is such a leader, I would say, a leader in kind of AI integrated space,

Moran Goldboim  
basically, we jumped on the AI vegan in the very early stages. So when chatgpt was coming out, I was mind blowing. Mind Blown with everything going on there. And I was, I was talking, talking to Shah and to alone, and say, Guys, we, we got to get it in. It's actually making sense. It's, it's it can answer guest and and it can do all the guest communication, all the type of communication that humans or host. Really don't like doing, like waking up to am just answering a guest or taking a problem, don't find the keys and such, and we've got all that data in the system so alone and Shah actually architect a really all in one solution in a time where best of read solution were spreaded like a solution that does only operation or solution that does only guest experience, and basically from the ground up, this platform was built as an all in one is something that consolidate the entire business into a single data point that that can be extracted in multiple ways, and that what brings AI power. So basically, I've seen the combination that we've got all the data already, we just need to sell it to the customer, so we prototype really, really fast, and that what alone is capable of is basically taking concepts and bringing them to life, to customers. And that's the first advantage, like getting fast to the market, putting AI, answering guests in production, really, really fast. This is where we got the experience to basically improve it as we go, add more logic, add more capabilities and increase the quality of AI now that began as kind of a chat oriented was guest with sales to begin with review analysis as we move forward, we understood that the AI change is bigger than just couple of features within the software. It is actually a revolution that is going to change our entire world, including how we develop a product, how we interact with AI, on every different aspect, how we develop the product, how we support our customers, and basically how we communicate with the system. So basically, we have defined ourselves as an AI driven company, where AI is not just a single feature, but basically what's the entire product and company are built on top in order to optimize and scale our capabilities. And that's the mindset. This is where, how it built originally, and again, like Alon was talking about new things to come that is going to blow people's head. And this is what we are dealing with those days, like getting into the next step of AI and perhaps alone, wants to say a couple of words here.

Alon Goldboim  
Yeah, I would like to just give my two cents. So just like Mohan said, I think even before AI came me and Shahar build the platform as a one stop shop. Power that AI has nowadays relies on the data that it has, so if the data sits in 10 different systems, it won't be able to access it all and functionality, meaning it needs to have all of the functions. So again, if you're using 10 different system, and not necessarily the integration is 100% and you can do everything, then the AI is very limited. So boom was built, and pretty much the only one that was built this way, which I think gives us a lot of advantage. I think another part is that me, me and Shah, we also own a vacation a big vacation rental company in Florida that we've been working and developing the product on it. So we also have a lot of deep industry knowledge. We understand what it means for the provider. We are, in a way, a provider ourselves, so where we can tackle stuff, I a lot of the time I understand what's important, what's not important, and sometimes even customers come to me and say, I need this and and I won't tell them if we'll do it or not. I'll tell them, why do you need it? So we also bring a lot of like knowledge to the table, most of the team, whether it's on boarding implementers or people with backgrounds from the industry that either worked in our older companies or other companies that we are working on. So a lot of industry knowledge and regarding the fact that, you know, nowadays, every company would say that they are doing, AI, but you know, it's really different if it's coming from the essence of the company, and if it's, let's say something which is the, let's say the roots of the company, or if it's something that, you know, they just put on top, and it's nice, because if you really want to get to the places that we are, which is basically reaching around 80% of customer communication, automated, all of the reviews, accounting, reconciliation, all of those automated. You have to do more than just, you know, putting stuff on top. Then obviously, when you're choosing, boom, you're not just choosing us for what we are currently. Have, there is a lot of stuff that will come because we are always at the top. We are leading it. Other people are following. But I feel that we're really doing a good job in keeping ahead of the of the pack.

Shahar Goldboim  
So I think that how the world is built today, like in our world, we have the PMs, the PMs connected to a lot of pieces of software like you have your revenue, your guest portal, the SAS, word SAS was coming to solve the solution like a problem to part of your organization. So your bookkeeper working on QuickBooks, and your handyman working on Monday, and your your marketing person working on HubSpot. And in reality, the people on top of these tools running the company. So if your bookkeeper doesn't have a receipt, he will ask the hand email, Hey, send me the receipt. If it's through Italy, like a phone or email task, whatever it is. And we, in boom, believes that the world is moving into a world of bus, which is business as a software where all of the part are under one platform. As a result, AI can function in a much better way. If I have to simplify it to to our industry, to vacation rental, if I want to do an early check in how the AI is going to answer me, if it doesn't know if there is a test to fix a toilet or a shower, if somebody did a late checkout, or if all of mission have been completed in order for them to get in. So, meaning I need to use different data sources from different platform in order to give the answer. And what we're doing in boom is basically put everything under one so they I can really give an answer in ways nobody else can in multiply scenarios. Yeah,

Alex Husner  
and I know, just being at vrama and hearing a lot of people that came up and they asked a similar question that Annie asked of, okay, well, everybody's saying they're doing AI, but then as soon as you gave your explanation, and then you show them the demo on the iPad, it's like, that's the aha moment. Like, Oh, wow. You know this, this this is definitely different than what I'm seeing walking around at every other booth that's that's at the show. But one question that a couple people asked that I love that they asked this. They shows that they're, you know, thinking in the right realm of how they pick a software. They asked, what was on our roadmap, and Alon, you just alluded to something that's very big that's coming out. And actually, because of the date that this episode will air, which is November 1, right after VR Ws, can you share a little bit about bam, sure.

Alon Goldboim  
So I think ATO should share it. Moana, please. Thanks.

Moran Goldboim  
For thanks for the basically them is, is a conversational AI, meaning, think about talking to your business. So instead of flipping 100 screens to just configure something or or get a certain data, you can just ask him and it will do this work for you. So it's a mind shift on how management platform are going to work, and it's basically giving you the capability just to talk to your system in a natural language. Think about chatgpt for your business, so you can ask him to create your report or to change the scheduling of specific tasks. It can do a lot of things. Basically, it has all the system capabilities from an action perspective, so it can take any action A user can do and do it for you. So that's and that's just the beginning, right? Like till now we know chat GPT is kind of very active. You ask it something, and then He answers you. As such, we are taking it to a level up. So we are building the mechanism of autonomous system, meaning it will have all the logic, all of the shifts and handles to basically take your business to a new level of automation. So you won't need to ask it to do something. It would actually initiate these things, basically based on a certain condition, and do those things for you if, if you want, like an angry guest report from last night, it would go over your entire guest conversation, take out the specific one. Ask you, would you like me to answer them? Or would like and give like a very specific treatment to any of those. It can schedule your weekly shifts and weekly tasks for your employees based on distance, proximity, GPS, talking like all of the different consideration you would like to so it's, it's basically a new level, a new area, a new era, in the age of management system. So that's in a nutshell. I'm sure that the guys here would can, can, can promote it much better than me, though

Alon Goldboim  
I think you did it great. But. Think the concept is like, like I said before, I think the concept is to be bring a lot of our industry knowledge and create a tool that works for you. So we started with the chat GPT form that basically people could ask for stuff, or ask for reports and stuff like that. But the idea was to make it something much bigger. So let's take an example of me, myself. I have a company every week. There is lots of expenses coming from different contractors. Some of them are on payroll. Some of them are not, and it's really hard to go over and monitor also, you know, very time consuming, money consuming, and in a simple prompt that we did every Sunday morning, go over all of latest week expenses and make sure that all of them are valid, amount wise, like price wise and hourly, and give me a report of irregularities. This already saved me, like five, six hours that I used to spend so and this is just in a nutshell. The idea was, is to give you bam, and to give you a lot of pre made playbooks. You can just press it on and you have a best practice from a big company. Obviously, the idea was to would be to create a marketplace that everyone could add their own playbooks and and basically create an ecosystem. But the whole concept is not only to be something that is waiting for the for the client, to talk to us, in a way to them, but to be something proactive that can happen every week, every service call, every expense approved, every event or time, and basically make a decision that obviously you can dictate and and see how it's working. I think that it's also really, really important to say, when we are talking about autonomous system, it's not like something okay, I'm releasing and good luck. Interfaces needs to be good. There's needs to be good handling and procedures on how the AI responds, reacts, and this is a lot of what we're trying to do, because it's not only that you set it loose, you need to see that it's providing value. Make sure that the analytics are looking good, and basically make sure that it's working for you in the best way. I have

Paul Kromidas  
a question related to, I guess, how you train the AI? Because we, Alex and I've been to a lot of conferences this fall, and AI is probably, you know, one of the most well attended sort of sessions for people to go to. And there's mixed feelings about it. Some people are very hesitant to adopt it, and some people were just completely all in. And then I think there's a group that's just kind of waiting to see how this all plays out. But what would you say? Or, I guess, maybe give us some guidance on someone who adopts boom. How long does it take for the AI within the system to be trained on the voice of that business. So if somebody wants to come in and switch off of a system that they've had to run every little piece of it and had to have a staff member, how long is it going to take them to make boom function optimally for their business?

Alon Goldboim  
So so I would say that it's really depends on the client and on the speed that you want he wants to onboard a lot of the time, a lot of the setup, like the policies around it, we also have a lot of, let's say, technical secret sauce in how we are doing those adjustments, but basically reading the conversation, understanding the policies most companies has have a document or some sort of a guideline that we can just push into them, and he creates the policies for us. Usually, the onboarding phase is quite easy. If the client is determined to start with AI on day one, usually we create a sandbox he can play with a few demo reservation, see that everything is walking up to speed and start from there. We usually advise for the clients, at least in the first week or two, to start with copilot, make sure that their support team likes the answers, that we don't have any screw ups, you may say, and take it from there. But naturally we have a lot of defensive measures in order to make sure that even if you plug the AI in the most generic way, that it won't run out of hand, like it has confidence level, or if it doesn't have certain information or enough confidence, it won't fire automatically the answer. And so there's lots of mechanism that also protect the client short answer, if the client wants to start within a few days, he can have aI piloting on at least 50% of his queries. I believe I

Shahar Goldboim  
would like to add few stuff into that so every company have his own, their own voice, their own, like how they doing stuff the way we. Look at AI. We read all of the past conversation, understand the company. So the AI will answer in the way the company will and we can understand all of the policies and procedures, and then the company can go ahead and do that. And important, it's really important for me to explain one thing that what we experiencing right now is kind of the biggest thing that happened to humanity as the way I see it like it's like when computer came out to say, I'm not going to use a computer. It's to that level how AI and people really need to adopt it, because there is no stop. We are in a change of how stuff are being done. When you're looking at we used to be farmers, and then you had the Industrial Revolution. The industrial revolution changed our capability as humans like we were focusing how we producing food to ourselves as farmers. When Industrial Revolution came, it changed all of the aspect of work. So people move from being farmers to being accountant lawyers, like whatever it is in the modern world, and now we have another shift, and AI becoming an infrastructure like you have electricity, like you have water, like you have telephone, like you have internet. Ai becoming the infrastructure of intelligence. We just are shifting in the way how we work. This is what happening now. And at boom, we want to bring that basically into business involving AI, making the listen like, to be like, like a property manager is really hard work, right? You need to be 24/7, available. You need always, like your revenue will be, depends on the reviews. It's a guest will will leave you. And you always need to be pleasant and nice. And our point is how you can do it with much better work life balance. And once you adding the AI, it's really giving you the capability to focus on the guest experience, to focus on the guests. Because as a property manager, because we have so much on our shoulders, sometimes we forget the customers. Like I think, oh, I need to do bookkeeping and I need to answer emails, and I need to do the taxes, and I need, like, to make sure that the handyman is coming to the house. There is so many stuff it's like, and our point is to make life easier and to create basically a win, win win for everybody, so the guests will get a better experience when it's coming to the place, when it will be touched, when it needs to be touched, when our owners will make more money and our companies will be more profitable, while we give much better life, like work life balance, to our employees. And this is what we want to create now along said, like, one more thing that we know the industry, and this is why we create like solutions, like and we understand indeed, but it's really important for me to say that we learn also a lot about the business from our partners And and our experiences. Understand what they bring to the table, because there are so much amazing people and amazing companies, and we take ideas all day long, and we can judge if it's a good idea or not by our experience. So definitely our partners allowing us to create much better product. And for us, it's really important to listen, and we try to listen as much as

Alon Goldboim  
we can. And I think that a big differentiator is we're not just looking at ourselves as the SaaS providers. We're also in in a way, looking at ourselves as supplying virtual manpower, which, when you think about it, it comes very significant in the area that that we are moving towards. Yeah,

Shahar Goldboim  
but I would explain it like we help you being better yourself. So meaning, like I was doing like, for example, every month I would go over, or I would ask somebody to go over about all of the utilities built to see if there is a climb of 10% or more, let's say in water, then we know that we have a leak and all of that. So with them right now, you can say, I want you to do this check on a monthly basis to see if there's more than 10% going up in utilities. And I want to do it in every month. And from now on, it will happen every month. So everything that you do, you can put in a loop that it just done for you so you don't need to deal with it. And is that really helping in creating a smart system that work for you?

Alex Husner  
Yeah, a couple points, because there's a lot of great information that you guys just shared right right there. But I think a lot of our listeners that you know, I've worked in almost every property manager. System out there, at least all the big ones, and you know, on a daily basis, as in marketing, or whether it's somebody in operations to get access to the information that you need, to run these reports and then to get the report, and you have to wait for the report, and then you get it. And it's not the information that you need. You have to run it again, and then you still have it. But there's it's not actionable. I think the visibility and transparency into the data has been, you know, a huge problem for property management systems to this point. And I remember being on stage at one of the conferences a few years ago and asked the audience, you know what, what percentage of your bookings are direct versus OTA? And only a couple people could answer that. And I said, Well, what percentage are repeat versus returning? And several said, Oh no, my system can't tell me that. And it's like, you know you're these operators are really flying blind, and have been for a long time, and just having to kind of go in their hunches. But then the other point I wanted to make, too with the AI, and you know how you can train it so that it still is on brand. I've spoken with several of our partners that, I mean, they've given a character to the AI, they've branded as a name, and they've really taught it to speak in their tone, which is really cool, because at the end of the day, it's not about replacing your people, but it's letting them focus on things that are higher value, while still making sure that your standards as a brand and a company are being communicated to your guests and your owners.

Moran Goldboim  
Sorry, sorry for that. So I think the key aspect for adoption for anything is trust, trust and reliability. And if you got, if you've got the confidence as a customer to rely on the AI. Basically, you've seen it in the walks, and you are happy with it. This is where you got your trust and you let go. The main thing is how to get there. This is not happening overnight. And as the guys were saying, it really depends on the on the personality and how big of a guardrails you want to put there? What we allow them to do is to put the guardrails wherever they would like. So if they don't want the AI to talk about anything about money refunds and anything, they can just do it so the AI won't reply to that. Or if they want it to have it walking on your specific hours, like night shifts or weekends, they can do that as well, and gradually, this way, they get the confidence of using the AI and relying on it more, more than that, basically, we've built it as part of the system. So whatever is addressable to a human is addressable to the AI from a data and visibility perspective, so you can actually see the AI in action as a regular Walker, which gives another level of confidence. So confidence is a big thing with regards to adoption, and I would like to say that also AI is getting evolution. So basically, the models that we got two years ago are not the models that we have today. So basically the quality we our customers are benefiting from the quality of models that are getting improved, and they get kind of a free updates or free upgrades, in a way, in the terms of quality of the answers and capabilities. So it's really kind of a huge point, and as we see this infrastructure define it moving forward, this is something that basically, it's going to keep on improving as we go which is a really important thing. So yeah, I think all of that together. Basically, trust and evolution really helps to expedite the adoption time with regards to AI

Shahar Goldboim  
and to your question before Alex, the cool thing that you can get any report and any data that you want that like you can just think of like for me, I get a lot of ideas. When I'm in the shower, I'm thinking about stuff, and I'm like, Okay, how if I get that so I was sitting with with with my wife, and she used to be in charge of all of the design in design, VR to how we design homes and all of that. And ask her, ask any questions that you want. I want to see what Ben will find out. So she was asking, which of our bed is the most comfortable one, and you to take it from all of the review to answer to where we get the best review of the like, which properties have the most comfortable bed, and we had the answer. So really, anything in your mind that you want to know about your business is in your fingertip. And this capability is just enormous to any level on

Paul Kromidas  
that, on that kind of point. Shahar. I guess maybe I'm not just whoever wants to answer this, so bam, will be able to go in the system and pull, extract the information, but to the point of, like, the beds, it's gonna that report would be skewed because you've only had somebody, like, comment on a bed and one or two units it was, you know, or maybe it's only one unit that it's been commented it'll look like that. So do you are you encouraging people to kind of think through the process of like, asking more of these questions. So you're getting more data points within the system. In

Alon Goldboim  
general, any we have, we have a lot of data points. So obviously we have the reviews. So if anyone comments it out, we label it, we put it on the guest. We later on know, but when you think about it, there's a full communication flow with the guest. It doesn't have to give me, hey, the bed is comfortable in the review. It's enough for him to say, What amazing bed during the conversation, and we will already pick it up. So when you think it, there's a lot of different ways in which we can understand it. Again. Shaka with the bed, I think gave a really specific example. You can take an implication to whatever, like, how many towels were used last week, what's my damages, whatever? What's my bank reconciliation? Percent, and even more than that, for example, take all of my five star reviewers in the last month and send them an email to come back to us, to our direct booking site, or whatever, go and suddenly you have a campaign. So it's really like giving super powers and and and again. Now I'm just throwing out ideas. Obviously, I won't be able to sit next to each one of our clients and give him ideas. Then that's that's why we created the playbooks. So there would be, like, I click on it, I get value. My business is improved ever since. And this is kind of like what we're trying to do. And obviously, as we grow and as BAM would evolve, this product would become more and more impactful on the clients that we have in boom,

Alex Husner  
that's great. So long range vision, now that the funding has been secured and a lot of progress has has been made, where do you guys see boom in the next five years? Wow,

Shahar Goldboim  
long term thinking. Yours.

Moran Goldboim  
Long term thinking technology. This is business

Alon Goldboim  
pass the buck. I think, I think in general nowadays, five years, first of all, is a crazy long time.

Alex Husner  
Yeah, it is yeah,

Alon Goldboim  
in the way the world is now shifting and changing. And I feel that now every year is like 20 years before, and it would probably just keep escalating, in a way. But in general, when we think about boom and we think about our purpose, we want to autopilot real estate. So currently we are in the hospitality. We're going to go a, you know, obviously upmarket, down market, really get a grip on that market, and obviously, later on, we'll see other opportunities that might be appealing to us. We want to give the best product, and we want to really give a product that would improve companies. PNL, improve experience, improve also the guest experience, and really give value to all sides of the table, whether it's the property manager, the property owner or the guests, all of them should basically get a positive output. For me,

Shahar Goldboim  
100% create value. This is where we see our create value to the partners that are using us and to be able to give them the best value that they can get anywhere. And because our like closeness to hospitality to real estate, this is the area where we want to make an impact.

Paul Kromidas  
Like it's great. And I would the line from your booth was around the corner last week at brma, and it was really great to see. And there are a lot of people this. This is a time of year when people make those decisions about their new technology choices. So if anybody's interested in getting a demo, obviously they can touch base with Alex. But is there somebody that they should reach out to directly to get more information, find out more, go ahead and get a demo and make the switch, and get on your roadmap to be onboarded. Who would be that person?

Alon Goldboim  
So first of all, I encourage those people. I think it's a very small decision. In general, we have in the website form. We have in boom now.com we have a contact form that you can just fill in. We're usually pretty available. We have it done our chief growth which usually meets at least the first time, and kind of get a plan together with the clients. So again, I think that the form on the website would be the best way, great,

Alex Husner  
and we'll include everybody's emails and LinkedIn profiles. The show notes too, if anybody wants to reach out to any of you individually, but congratulations again, and thank you guys for coming over and sharing a little bit more about the whole the whole process. I think it's it's fun to look back and see how much has happened just in the past year since I've been involved. But the future is bright and booming. So congratulations

Shahar Goldboim  
guys. Thank you. Thanks for having us. It was fun, absolutely.

Alex Husner  
And if anybody wants to contact Annie and I, you can go to Alex and Annie podcast.com and until next time, thanks for tuning in. Everybody.

Transcribed by https://otter.ai