Principles, Values and Culture are the Foundation of a Successful Company
In today’s episode, Alex and Annie welcome Steve Schwab, CEO of Casago. He shares his unintentional entry into the vacation rental industry and how working with the local community is at the core of his success. Steve also talks about Casago University, the company’s in-house training institution, and how empowering local heroes because their success is the franchise's success too.
Find out more about Steve and the Owner-Centric systems he created in this latest episode of Alex & Annie: The Real Women of Vacation Rentals.
Steve: The Immutable Principles Of Vacation Rentals
"There are only a few things that are always immutable: transparency, trust, ethics, being centered on your homeowners, making sure they're well-taken care of, loving on your guests so they have an amazing experience to come back. These are sort of the immutable principles but everything else starts over each time, and be humble when you hear what a community wants and needs and don't try to tell them what's best for them."
Steve: Benefits of the franchise model
"If you look at the top 10 residential real estate companies in the world, they're all franchises, and there's a reason why; it's still a local business. We keep going back to those local realtors that know their area, they know their city, they love their city. They're beholden and accountable to their areas but they needed tech and they needed distribution and they wanted a recognizable name."
Find out more about Casago and their Owner-Centric model in this latest episode of Alex & Annie: The Real Women of Vacation Rentals.
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Founder & CEO- Casago
After college and several years in the military taking a vacation in Mexico seemed like a good place to recharge. Less then a year later I became the owner of Cyndi's Beach Home Rentals. Soon after, I changed the name to Seaside Reservations.
Now 19 years later I’m a veteran of the vacation rental industry. The company's value proposition is unique, as we bring higher occupancy because of our reach into multiple industries. Now with brick-and-mortar offices in 20 cities, the name "Seaside" no longer was fitting. A rebranding of the company to Casago has already proven to help expand our reach.